Crafted and inspired by passionate bartenders, we are committed to empowering you as you advance your bartending career.


Our interactive and intuitive courses guide you at every step of your journey. Paired with our diverse roster of shows, we give you the tools to take your bartending to the next level Do you want to improve your skills and knowledge in the bartending industry? Or are you more interested in connecting with the international bartending community?

Freepour lets you do both! We’re the best partners to nurture your bartending techniques, boost your spirit knowledge, and improve your cocktail-making skills, all while providing a space to share your experiences and expertise with other bartenders around the world.

Using our unique platform, we encourage you to explore exciting opportunities for your bartending career, amplify your skills, and enhance your talents, knowledge and serving abilities. Together, we can explore the art, craft, and business of cocktail making through engaging courses, shows, and documentaries.

Learn and grow at your own pace and rhythm. Use the app in your own time, whether it’s right before a shift, commuting to work, or while relaxing at home. You decide!

  • Learning

    Learning

    Short-format and intuitive learning tools on spirit categories and essential bartending techniques to boost your skills and improve your personal leadership at work.

  • Streaming

    Streaming

    High-quality and immersive shows that serves the community with expert insight into all aspects of the bartending industry.

  • Connection

    Connection

    Phenomenal opportunities to inspire and learn from a large community of bartenders around the world.

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Featured courses

Agave Spirits

Agave Spirits

Agave spirits are one of the most complex and diverse spirits in the world. Tequila is the most well-known product made from the agave plants and one of the most trending spirits over the years. You will learn all about these amazing spirits with rich origins, such as Mezca, Bacanora and Raicilla, making you a more well-rounded bartender.

Rum

Rum

You will explore the origins and the history of Rum, including the evolution through time, culture and geography to become what we know today as one of the most popular spirits for most tropical cocktails. You will complete the course with an in-depth expertise on Rum, empowering you to make the most iconic cocktails and to share your skills at work.

Gin

Gin

From the highbrow to the underground, this piney, crystal clear spirit has been at the heart of iconic cocktails more than any other. In this course, we start by tracing back the origins of Gin, its ingredients, production methods and taste. This deeper knowledge on such an important spirit will help you advance your skills to the next level.

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Featured shows

Project Paradise

Project Paradise

Jad Ballout is a world-renowned bar owner from Lebanon on a mission to open his 'Dead End Paradise' bar concept in Barcelona, Spain. In this series, you will discover a unique insight into what it takes to open a bar, sharing the highs, the lows and countless tips along the way.

HMS Lyan

HMS Lyan

Since the inception of the Mr Lyan parent brand, Team Lyan has strived to push boundaries and explore the weird and wonderful of the world, employing lateral and holistic thinking to solve problems in a myriad of creative ways. In this series, we will get a peak behind the curtain to see the approach and demystify the magic.

In the Mix

In the Mix

Our regular magazine show about all things bartending, featuring news, debates, interviews, and a whole lot more.

Bar Biz

Bar Biz

The “Bar Biz” series takes viewers on a journey to discover the business of bars through the lens of Award-Winning North American bar operators. Dive into some of the most complex aspects of running a bar, from its inception, design, and staffing, to opening the door and running the day-to-day operations. From the silence to the buzz, the glory down to the struggle, you’re in the “Bar Biz” now!

The Shake Up

The Shake Up

Get inspired by seeing how bartenders from cities around the world put their own special twist on iconic cocktails.

Fussy Drinkers

Fussy Drinkers

A big part of being a great bartender is the ability to read your guests. It’s asking the right questions and building rapport, so you can make the best drink for them and blow their minds with your creativity. Here two bartenders compete to make the perfect tipple for some real characters, and some very fussy drinkers. Who’s got the skills to pay the bills?

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